 |  |
The flavour for this year was – Musicals. Apart from the usual suspects, some unusual product categories like fans (consumer durables) and industry bodies like World Gold Council managed to surprise us with some interesting concepts.
Here, we bring you the best TV commercials of 2011.
This list is entirely subjective (in NO particular order) and is based on what was interesting, creative, entertaining and successful in terms of sending out a clear message.
 | |
This is probably one of the best creatives from Airtel in a long time. The ad beautifully captures the spirit of today's youth.
The friendship campaign has managed to bring back Airtel at par with Vodafone's ZooZoo and Idea Mobile's What an Idea, Sirji campaigns, which have been in the limelight for a long time.
The idea behind the Airtel campaign was to keep the communication in line with the company's new international brand identity and to carry forward the youthful connect.
To see the video of this ad Click Here
Even the follow-up campaigns have managed to keep up the interest levels. Now, who doesn't love the "kanjoos friend" ad?
Apart from the lyrics and the catchy music, what makes this ad special is that it presents the reality as is. It shows depth, without being superficial.
 | |
How true! – is what one would say after watching this Ceat ad. All the ads in this series are simple and they successfully manage to drive home the product features, while taking a dig at reckless pedestrians and drivers on the road.
To see the video of this ad Click Here
This series was first launched in 2010. And, this year they have re-launched the campaign with new situations.
However, the thought behind the TVCs remain the same - to educate users about the chaos on the Indian roads.
 | |
Fingers are the hero of this ad. That's right. HTC's new ads show fingers doing all the walking and talking in an attempt to highlight the one-touch feature of the phone. The creators wanted to break in the already hyped touch-phone market in India by connecting with the youth.
So, what better way to attract the youth by showing them a easy way to stay connected with their friends and peers through social media, chats and emails. To convey this message HTC decided to bring forth "magic of fingers". Thus, if that was the idea then the painted fingers work well for HTC.
To see the video of this ad Click Here
The concept of using fingers as the lead is fairly new on Indian TV. This combined with a catchy song (Tere maafi ko mai waiting waiting...) and beautiful locales of Bangkok, makes the ad an interesting watch.
 | |
Relive the old Amul Manthan ad -- Mero gaam Katha parey -- with this new commercial. The new ad from Amul maintains the core village theme, but at the same time it tries to draw a connection with 'Modern India'.
The original ad that was released 10 years ago told the story of Amul model in the backdrop of the title song of national award winning film Manthan.
Now, the ad shows rural woman walking shoulder to shoulder with her urban counterpart. They are shown using technology -- from handling automatic milking equipment to using computers and mobile phones. In the new commercial, the recreated song is sung by Sunidhi Chauhan.
To see the video of this ad Click Here
This latest commercial of Gujarat Co-operative Milk Marketing Federation is by far their most extensive campaigns. It is reported that the ad will be aired with over 4,000 spots (of 60 seconds each), and it will be featured across 40 television channels, 1,000 cinema halls, along with six million impressions in digital media, even the jingle will be played on 60 radio stations.
 | |
What makes this ad so different? First, the animation – created by Psyop, a New Yok-based agency – is cute and inflicts mischief on screen.
Next, it's the music. It is one of the most memorable jingles of recent times. It's original and catchy. And, let's not forget the "fun" lyrics. The creators have managed to seamlessly blend the folksy male voice with urban characters.
To see the video of this ad Click Here
Overall, the music compiled by Amit Trivedi and the lyrics by Amitabh Bhattacharya gives a welcome break from the earlier Fanta ads.
 | |
This Titan ad is inspired by Lord of the Rings' Galadriel's vial of light. Here, it highlights the HTSE (High Tech Self Energised) technology, which features watches that can be charged by any light source.
Aamir Khan, who features in this ad, communicates this message seamlessly. He is shown stealing light from various sources -- a lamp, mobile phone, car -- only to pour the light into a box containing his HTSE watch, symbolising his invention.
To see the video of this ad Click Here
Also, the ad is beautifully shot and the background music – 'If I go Mad because I can't stop thinking about you' suits the mood perfectly well.
 | |
Reliance Mobile has definitely got it right by roping in Anushka Sharma and Ranvijay Singh for their latest series of ads. Both of them make a lovely couple and that is exactly what makes the product break away from the clutter.
The campaign aims to establish the network quality of Reliance Communications in both GSM and CDMA services, along with other value-added features like unlimited talk time and so on.
To see the video of this ad Click Here
The TVCs successfully manage to take real-life situations to convey the benefits of RCom.
 | |
Amongst many ads that were released during the World Cup, the Pepsi commercial successfully managed to get a high recall value.
The commercial features cricketers like Virender Sehwag, MS Dhoni, Kevin Pietersen, Harbhajan Singh, Yuvraj Singh, discovering some shots and making them a part of their game.
Some terms like the Helicopter shot, the Upper Cut, the Doosra were an instant hit with the audience.
To see the video of this ad Click Here
In fact, when Dhoni hit his trademark square cut all the way beyond the fence in the World Cup final, the commentator remarked; "that's the helicopter shot."
MORE..
No comments:
Post a Comment