How to write an impressive resume

A good CV, sharp covering letter and focused presentation in the interview are the keys to land the right job says Stephen R Covey and Jennifer Colosimo.

What should I exactly put in a cover letter?

In your cover letter, introduce yourself and your resume, tell why you're applying for the job, and ask for an
interview. Many employers are more interested in your cover letter than your resume because it tells them why you're applying and gives insight into your personality.

As we've said, the purpose of a resume is to obtain an interview, to start a conversation with the employer. Your cover letter is your opportunity to get that conversation under way -- so we can't overemphasise the importance of
the cover letter. The worst thing you can do is write an offhand or "one size fits all" cover letter. You must target your cover letter to the specific needs and values of the prospective employer.

Ideally, your cover letter is a one-page proposal to fill an important business need you've identified in your research.

Here is a basic format to follow:

Start by summing up the problem or opportunity your prospect faces and describe how you plan to help solve it.

Use numbers that are meaningful to the prospect. Give evidence that you can solve the problem and, if applicable, that you have solved one like it in the past. Evidence includes work and educational accomplishments that would lead your prospect to conclude you're right for the challenge. Provide contact information and request a meeting.








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