Dabur has reportedly marked its entry into the professional grooming products market with its 'Fem' brand. The company has introduced a range of facial kits - Fem Gold Professional Facial Kit and Fem Queen's Pearl Professional Facial Kit -- which it will sell only through beauticians in parlours and salons.
According to reports, with its present leading products like L'Oreal Professional and Schwarzkopf, the company is eyeing a 10% share of the estimated Rs. 10bn crore market in the next two years.
Sanjay Singhal, Dabur Marketing Head (Skin Care) was quoted as saying "We tested waters a few months back with a single product. This marks our first big foray into the professional grooming market with a slew of launches. "We are looking to grab about 5-10% share of the professional grooming market in two years with these introductions."
Dabur is also looking to expand the portfolio with plans to launch body bleach under Fem brand, added reports.
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