13 March 1991
An Odyssey Of A Hero On Wheels
From selling bicyle components to building a Rs 500-crore business, the Munjals have covered a good distance. Stepping up the pace, the Hero group has emerged as a major brand marketer
19 February 1997
Soft Suds, Hard Battles
Hindustan Lever and Procter & Gamble are at it again. Their latest duel is on the super-premium detergent platform with Surf Excel and Ariel with Microshine, both touting the same benefits
13 February 2002
Pat On The Bread
It takes more than a mascot to ensure a product's success. Utterly, butterly, forever - Brand Equity on what it takes to keep a campaign running smoothly for 36 years
25 July 2007
Zero To Hero In 10 Years
Harry Potter is one of the rare brands to have become a global phenomenon in less than a decade. Brand Equity analyses Potter-magic for the Muggles
30 September 2009
Community Brands
Long before online communities came into being, offline brands like L.G., Frams, Jabakusum and Brasso have created fanatical following for generations
source
An Odyssey Of A Hero On Wheels
From selling bicyle components to building a Rs 500-crore business, the Munjals have covered a good distance. Stepping up the pace, the Hero group has emerged as a major brand marketer
19 February 1997
Soft Suds, Hard Battles
Hindustan Lever and Procter & Gamble are at it again. Their latest duel is on the super-premium detergent platform with Surf Excel and Ariel with Microshine, both touting the same benefits
13 February 2002
Pat On The Bread
It takes more than a mascot to ensure a product's success. Utterly, butterly, forever - Brand Equity on what it takes to keep a campaign running smoothly for 36 years
25 July 2007
Zero To Hero In 10 Years
Harry Potter is one of the rare brands to have become a global phenomenon in less than a decade. Brand Equity analyses Potter-magic for the Muggles
30 September 2009
Community Brands
Long before online communities came into being, offline brands like L.G., Frams, Jabakusum and Brasso have created fanatical following for generations
source
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